Bandai Namco Entertainment (BNE) moves away from the Japanese market boundaries and opens a Games Development and Marketing Studio for Mobile Banda Namco Mobile (BNM). Its headquarters are in Barcelona and the Studio will focus on the development and publication of games for the whole world, apart from Asia. Although this change seems logical and unusual, it is a problem that most Asian giants have confronted and each tackle in their own way.
Opening of a subsidiary outside Asia and full targeting on the market outside of it is in no way an easy task, but a growing company like BNE, already at the top in Asia, must and can Develop by opening a new branch - BNM. As you can imagine, the east and west audiences are very different, not only from the linguistic point of view, but also various other trends and requests. In addition, developing games for the rest of the world from Asia is not an option because all good developer must keep an ear attentive, what the CEO of Bne Europe, America, and now, the referencing of BNM:
"The creation of a separate company for all of our Western mobile development and marketing activities allows us to better respond to market trends and create better content at a faster pace, as part of our long-term vision of the sector. We hope you wait with impatience the good entertainment offered by Bandai Namco Mobile. The choice to settle in Barcelona was not difficult. The city is not only one of the most beautiful cities in the world, it is also home to the international development of video games and is home to the best talents that the mobile industry can offer. "
The doors of the new studio will only be open in 2020, Bandai Namco Mobile only starting its recruitment process. However, once installed, who knows what pleasures await us in the coming years. After all, it is the studio that brought us titles such as Pac-Man, Tekken, Dark Souls, Soulcalibur, The Dark Pictures Anthology and many more!
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